The Jurys Hotel Group opened their first Jurys Inn in 1993. It was a gamble for them as the concept of a "room for £39 sleeping up to 2 adults and 2 children" was totally new to this country. Once again, I worked with Cawley Nea Advertising and winning a multi-agency pitch we launched Jurys Inns with this simple, but effective balck & white press campaign. It worked: The Inns were an overnight success (sorry again) and Jurys went on to build 6 of them throughout Ireland.